Two-race U.S. Platform

The announcement of the New Jersey race was perceived, particularly in Texas, as the undermining of COTA.  Ironically enough, what was deemed an appallingly unacceptable proposal; of an additional race to Austin, Texas, is today and utterly uncontested and accepted eventuality.

A second race's objective was to gain public interest and increase commercial market share within America, which, ten years later, F1 is still trying to figure out how to accomplish it.

As a result, the Weehawken Grand Prix, and a long sought after two-race U.S. platform involving the New York Tri-State area, never materialized.  Since driving 20 F1 cars on narrow, residential, partly tree-lined streets, past semi-detached middle-class homes, in Weehawken, New Jersey, while pretending it's a New York event, is almost as crazy as proposing an expansive oceanfront park, where a large-scale temporary venue can be created, where the race would benefit the park, which by the way, actually is in New York—finally giving F1 a New York address.

In either case, both the New Jersey and the U.S. Grand Prix at Jones Beach proposals are attempting to solve the holy grail of F1 in America:

• How to elevate (grow) F1 in America:
• increase F1's audience and sponsorship revenue
• support a two-race U.S. platform

One answer is having two races, which seems almost simplistic since there has never been a shortage of cities or existing venues, including established street circuits, to achieve a second race.

You see, after 60 years, chipping away at deeply rooted historical problems by adding a race event may not be what's needed without having first addressed:

• lack of awareness and understanding of F1
• monumental lack of self-promotion by F1 in America
• impeding effects of F1's departure

The attempt at a two-race platform, comprised of Texas & New Jersey, did not consider these issues.  It remains to be seen if the proposed race at Dolphin Stadium in Miami & Texas combination can? 

The Texas & New Jersey combination was an attempt at realizing, in part, 7 concepts of the U.S. Grand Prix at Jones Beach proposal:

• F1 belongs in New York

• F1 needs multiple F1 races in America.

• sustainability through a stable two-race platform

• a permanent advertising presence in Manhattan
  
• counteract F1's absence from America and the region

• confidently reach F1's American target market

• finally bridge Formula 1 Racing to non-motorsports audiences    (particularly to women, as a new and fashionable entertainment option.)

Manhattan, the media capital, and the pure magic of Jones Beach, with American centric circuit and race visibility, have the combined ability to achieve all these objectives and provide F1 a sustainable future by:

• announcing F1 before & during its arrival phase

• amplifying F1 during its time in America and the region

• reinforcing F1 long after it departs the region

Then, repeating this unparalleled, cumulative support cycle from New York year after year, not only for the benefit of the North American races but for all F1 races. 

Effectively keeping America connected to Formula One and it's races around the world, and the world, connected to F1's presence in Manhattan, Jones Beach, and Austin, Texas.

F1 Two-Race U.S. Platform / Texas and New York / Jones Beach and Manhattan

• F1 Double U.S. GP
• The USGP Title

After 60 years of F1 in America, the realization of a two-race platform by F1 requires everything possible to ensure the highest probability of success.

So, the U.S. Grand Prix at Jones Beach proposal offers a daring, drastically different, all-encompassing local, national, regional, and global solution.

Since the Formula One model in America has historically been one of division, this proposal seeks to unity.  By creating a sustainable two-race platform, built upon a dual-position strategy (Jones Beach & Manhattan), and embellished with a Double Grand Prix / F1 Double GP.  Both races, united, under one banner:

• The U.S. Grand Prix at Austin, Texas.
• The U.S. Grand Prix at Jones Beach, New York

The Double GP is another aspect of this proposal meant to magnify and support F1 in America, contributing to greater newsworthiness, proper large-scale marketing, and re-branding, resulting in an increased audience increased sponsorship revenue.

Both the Texas and New York races will support each other, in unison, constituting a stable and sustainable, two-race U.S. platform.

F1 Double Grand Prix  /  F1 Two-Race U.S. Platform  /  USGP TX  /  USGP NY

Sharing the USGP Title is the solution,

to a stable and sustainable two-race U.S. Platform.

Nine years ago, the Texas Major Events Fund partially rejected the notion of a second race to Austin, yet F1 has been actively seeking a second race for years, having recently announced a new venue at the Dolphin Stadium in Miami, which has been postponed.

Therefore, a race event-name-change exception must have been granted; otherwise, we are right back to the New Jersey scenario of 2011.

Since Formula One is not a domestic racing series, but the premiere global racing series and an event-name-change exception has been granted, then a further exception, allowing for a mutually beneficial, commercially stable, and historic Double U.S. GP, with both cities sharing the U.S. Grand Prix title, can also be granted.

Such an exception could be justified based on the immense growth potential, the immense benefit to both cities, the mutual sustainability factor, and the commercial stability of a historic two-race platform by Formula One in America.

F1 Double Grand Prix  /  U.S. Grand Prix Title  /  F1 Two-Race U.S. Platform

Based on a credible F1 presence in New York, Formula 1 Racing would be further supported on the regional level by creating a proposed Formula One America's Cup.  Based on a historic 4 North American races:

• Montreal, Canada
• Mexico City, Mexico
• Austin, Texas
• Jones Beach, New York.

A unique, regionally centric, independent point or best-of competition, within the F1 World Championship, providing a much needed assimilating factor for American and regional audiences.  (Only possible or effective if F1 is in New York.)

The proposed F1 America's Cup may very well become one of the most important components of F1 in America and the region, as well as an instant-icon while creating a new, pivotal aspect for American sports journalists and media outlets to report on.

Formula One Group could commission the silver trophy cup from Tiffany & Co.

F1 America's Cup  /  Formula 1 New York  /  F1 Two-Race U.S. Platform