Formula 1 Racing has been on somewhat of a quest in America over the past 60 years, trying to reach its full potential within this market, which has included, over the past 40 years, trying to bring F1 to New York.
Notwithstanding many proposals, to date, neither has been accomplished. But that means a brilliant, stable, and sustainable future awaits F1 in America and the North American region.
Most would agree New York would be perfect for F1, yet, New York is not indispensable to F1; after all, F1 has not raced in New York State since 1980 at Watkins Glen but is doing just fine.
Nevertheless, F1's strong desire to reach its full potential in America clearly remains, knowing that New York can support this global motorsport (owners, teams, and sponsors), including all its races worldwide, as few places in the world can.
Therefore, what can be said about the importance of F1 being in New York and how to achieve it?
If F1's global audience is sufficient to support two-races in American, two questions remain. Where to establish a second race, in addition to that of Circuit of the Americas, and can a second race be established in New York?
In lieu of a street race surrounded by Manhattan skyscrapers, or an alternate race in Brooklyn, on Governors Island, or at Liberty State Park, New Jersey, all of which face Manhattan skyscrapers, the U.S. Grand Prix at Jones Beach proposal is meant to provide a balanced, secure, and logistical solution, distant from residential homes, that would support the park, the sport, and F1 fans, by giving F1 not one, but two positions within New York State, Jones Beach, and Manhattan.
> Improving Jones Beach creates 50 acres of new parkland, a park within the park.
> Improving the parkland with dual-use functionality allows a temporary large scale venue to host the U.S.Grand Prix.
Then New York State would calculate the incremental tax revenue generated annually by Formula One being in New York State, then divide between The Parks Department and the sport based on the event's parameters and considerable scale. Thus, providing significant annual funding to Jones Beach State Park, which would not otherwise exist, while offsetting the immense costs to F1 of hosting the U.S. Grand Prix.
From the second proposed position in Manhattan, an unprecedented advertising presence can be established by F1 and the many companies that comprise F1 to advertise within the context of F1, including hosting exclusive promotional events.
From Manhattan, all F1 races can be strategically promoted; then social media will do the rest.
What can be said about the importance of establishing the pinnacle of motorsports, Formula One, in New York State, and how to achieve it?
Bringing Formula One and the U.S. Grand Prix to New York State means New York becomes part of a historic two-race platform in America, alongside Austin, Texas, and an historic four-race North American F1 platform, including Mexico City and Montreal.
> A new era of global motorsport right here in New York State.
This proposal represents a dual-position strategy for Formula One in America, New York, as the new global beacon of Formula 1 Racing. Comprised of a large-scale, temporary race venue within the expansive oceanfront park Jones Beach and a permanent Formula One advertising campaign in Manhattan. - Formula 1 New York
Both the improvements to Jones Beach and a permanent Manhattan-based promotional-campaign would be achieved first through a self-beneficial, temporary reassessment of Formula One's own remarkable (existing) resources. Since after 60 years, the importance of being in New York, and establishing a stable two-race platform in America, presents to the Formula One family the justification to invest in New York.
Second, through increased commercial advertising revenue, only New York could ever possibly hope to generate for F1. Since a credible and sustainable dual-position presence by F1 in New York would attract sponsors to F1, both large and small.
The race venue at Jones Beach State Park would require a Public-Private Partnership (PPP) between F1 and New York State. - New York State would have to adopt a Public-Private model due to the project's scale and global scope. Of course, a less formal Park Use Agreement is also possible.
Either would allow Formula One a large-scale temporary venue with a circuit surrounded by elevated grandstands, distant from residential homes. Essentially, a much needed American-centric circuit providing the majority of spectators the highest level of race visibility, something a street race or traditional circuit cannot provide.
Here at Jones Beach, motorsport fans, and F1's target market within the New York Tri-State Area, within driving distance of Jones Beach, can finally connect with Formula One year after year.
Improving Jones Beach, rendering it a temporary race venue, while simultaneously creating 50 acres of new parkland, amounts to little more than re-grading and re-landscaping the area indicated below in yellow. Therefore, costing far less than The Circuit of the Americas since the infrastructure at Jones Beach already exists.
Jones Beach can easily accommodate a large-scale event while providing ample space for public team-pavilions, private hospitality, secondary viewing areas, and an abundance of advertising space, while functioning as a temporary annual platform to promote all F1 races their respective host countries, thus emphasizing F1's global appeal.
The Jones Beach proposal for F1 addresses both the practical and logistical issues of where 20 F1 cars can race within New York, distant from residential neighborhoods, where 100,000+ people can securely gather, while simultaneously providing Formula One, an extraordinary oceanfront venue.
Formula 1 New York
In Manhattan, a strategic, joint advertising campaign by the many companies that constitute F1 would reach F1's local to global target market, increase F1's newsworthiness outside the motorsport sector, and promote all F1 races as well.
Effectively eliminating any potential discontent by independent F1 promoters worldwide due to an F1 partnership model with New York State.
Together, this dual-position strategy (Jones Beach & Manhattan) could provide Formula One the ever so elusive prerequisite increase of its audience, required to attract new sponsors large and small, increase revenue, and essential for a successful and sustainable two-race U.S. platform with the Circuit of the Americas.
Permanently advertising F1 from Manhattan (scope and scale to be determined) means simultaneously projecting F1 outward, locally, nationally, regionally, and yes, globally, by New York's unique position as a global city.
On the regional level, a credible presence by Formula One in New York, with not one, but two locations, consent the proper re-branding of F1 in North America. Accomplished through a collective effort by Formula One Group and the many multi-national companies that constitute F1 and the prestigious world of F1 team sponsors.
For example, by seasonally modifying their existing North American advertising campaigns (at least initially) with as little as a "Proud Sponsor of Formula 1 Racing" comment, video-clip, or graphic, possibly indicating the North American race dates and logos.
In doing so, each company reinforces its respective brands existing connection to F1 while projecting a much-needed unified and symmetric image of F1 to its target market within North America.
Cross advertising the North American races on such a scale, across so many diverse commercial sectors, by so many companies, in a collective effort, would meaningfully connect F1 to target audiences in this part of the world, resulting in increased audience and sponsorship revenue.
Conversely, the benefit of a Public-Private-Partnership to Jones Beach and New York State could be structured in one of three ways. A fixed-fee model, or a floating-fee model, in which F1 returns a portion of the event revenue to the park. Third, through the proven incremental tax model.
Since F1 is comprised of some of the world's leading most respected companies, F1's presence in New York State, with its 3-day global marquee event, would be formidable. The economic-impact and subsequent incremental tax generated by F1 NY would be significant.
The incremental tax generated by F1 New York would surpass both the incremental tax generated in Austin, Texas, and the preliminary $400 million economic-impact estimates for the proposed race in Miami, at Dolphin Stadium, which has been postponed.
Through this proposal, the incremental tax revenue generated annually by F1 in New York would be calculated by New York State, then equitably divided between the park and F1 based on the event's parameters and scale. The parks portion could be re-directed back to Jones Beach through a proposed Jones Beach Fund (JBF),
The cumulative Jones Beach Fund could support the park in a manner not seen since the days of Robert Moses, with significant annual funding, which would not otherwise exist.
Such funding would pay for park maintenance, including 50 acres of new parkland created through this proposal. Also, fund public services, restoration, conservation, dredging, mosquito abatement, proper public seating, reflecting pool at the main mall, etc.
The U.S. Grand Prix at Jones Beach proposal is based upon an equitable partnership between New York State and Formula 1 Racing, and a dual-position strategy for F1 consisting of Jones Beach & Manhattan, thus establishing Formula 1 New York.
The benefit of this proposal to Jones Beach, New York State, and the public is:
The benefit to F1 begins with the achievement of F1 New York, and the launching of a new era, both, a part of an all-encompassing 7-layered solution:
US GP JB
Formula 1 New York
A PROPOSAL TO BRING Formula 1 TO NEW YORK
U.S. GRAND PRIX AT JONES BEACh - US GP JB
Copyright © 2020 - All Rights Reserved
US GP JB