During his 23 years as President of Ferrari, one could hardly get through a speech or interview of Luca Di Montezemolo without him going out of his way to acknowledge the importance of Ferrari's partners to the success of both the Ferrari automobile brand, and the F1 team, Scuderia Ferrari.
Collaborations are essential in sustaining both Scuderia Ferrari and Formula One as a whole. After all, F1 can be best described as a massive partnership on a global scale.
Therefore, a Public-Private Partnership between Formula One and the New York State, representing Jones Beach, would prove essential in providing a long sought-after solution of a large-scale venue within the New York Tri-State Area target market, where F1 belongs. (A core concept of the original presentation of this proposal to Mr. Bernie Ecclestone.)
If the plan is to expand in America, and elevate Formula One Racing where it deserves to be, then F1 needs both, a visible domestic, and global point-of-reference here in New York. Under this proposal, an unprecedented two points-of-reference comprised of Jones Beach and Manhattan. Which together, possess the ability (best chance) to finally increase F1's audience, support all F1 races, resulting in a logical increase of F1's sponsorship portfolio.
The importance of successfully establishing Formula One in New York State cannot be underestimate, and must be viewed in two parts, where and who?
With regards to where?
In theory, a race through the streets of Manhattan remains an exciting possibility dating back to the 1980's. However, it remains an overall inferior solution to a large-scale, temporary venue at Jones Beach, as several issues become apparent. Due in part to, the positioning of miles of concrete barriers with 15-foot high catch-fence on both sides of crowded Manhattan streets, and the deafening sound reverberating off the tall buildings, many residential. Not to mention the extended road closures, and the race being for the most part, out of sight of the spectators, does run the risk of generating negative press.
Since the idea behind F1 in New York is to increase the F1 audience, and not alienate them from the start, such issues would have to be considered. Nevertheless, Formula One cars racing on the streets of Manhattan would be a monumental achievement for Mr. Chase Carey.
Conversely, the improvements needed to render Jones Beach a temporary race venue would result in acres of new, permanent parkland for public recreation, connecting F1 with the public in a grand positive manner. While the proposed circuit surrounded by elevated grandstands would actually provide spectators a view of the race from the majority of seats, thus providing a positive experience for the spectators.
(Note: Jones Beach is visited by 6 million people annually. Therefore, the recognition created for F1, by Jones Beach, is not something to be under-estimated, or ignored.)
With regards to who would promote the race?
The established scenario of an external promoter, while certainly feasible, would be more complicated and a far less appealing to New York State Government, than F1 promoting the race itself.
A subtle but direct example can be drawn from Mercedes-Benz and its flagship Manhattan dealership, which prominently states on its web site:
"We are the only Mercedes-Benz dealership in the United States owned and directly operated by Mercedes-Benz."
Clearly, on a much smaller scale, Mercedes-Benz realized the importance of their customers in the New York market. On a larger scale, such a concept would apply to Formula One Group directly overseeing both the proposed partnership with New York State, and the Jones Beach venue.
Since Formula One wishes to expand its presence in America, while always seeking to develop its global image, then F1 must compensate with regards to New York. To accomplish this something on the order of a Copernican Shift is needed within Formula One, in relation to New York.
So, after 60 years maybe the time has come for Formula One to do it on its own, here in New York State. By investing in Jones Beach, by creating an American-centric circuit surrounded by elevated grandstands, and by strategically advertising the F1 brand in Manhattan.
A future in New York, benefits all within F1, and should motivate the F1 family to reflect on a reasonable shift of its existing resources. Since the initial costs to both improve Jones Beach and market F1 in Manhattan, could easily be divided between the owners, constructors, teams (possibly their respective principal sponsors), and most certainly investors. (After all, this is New York the capital of investment.) Thus, rendering the initial cost of the U.S. Grand Prix at Jones Beach project, quite manageable.
F1 investing in Jones Beach to create a race venue used one week per year, would result in acres of new parkland for public use, the remainder of the year. This could conceivably be the basis for New York State funding (possibly Federal funding) being made available for engineering services and some infrastructure improvements to the park, further off-setting the initial costs.
F1 has not reached its full potential in America, or the region. Therefore, the cost of achieving a new era of F1 in America, from realistically the only state capable of providing F1 an all encompassing, self-sustaining, self-promoting, local to global spectrum solution, becomes secondary.
A mutually beneficial partnership between Formula One and New York State, established with goodwill, and coupled to the incremental tax model, a model proven by Mr. Bobby Epstein at Circuit of the Americas, and a model to be adopted by New York State in lieu of this projects global scope and potential investment by F1, would culminate in:
A PROPOSAL TO BRING F1 TO NEW YORK
U.S. GP JB _ U.S. GRAND PRIX AT JONES BEACH
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U.S. GP JB