New York
What can be said about the importance of Formula One being in New York, and how to achieve it?
To bridge F1 to its target market, while simultaneously creating a new, national, regional, and global face for F1.
It is logical for this global racing series, to have a somewhat of a global center, a highly visible point-of-reference, through which the F1 brand, and all it's races, can be promoted and sustained long term.
Jones Beach represents the most ideal, accessible, oceanfront large-scale venue imaginable for F1 within New York. Comprised, of a proposed circuit surrounded by elevated grandstands, the race will not be behind the spectators, out of sight, but visible.
Yet, even with such a formidable venue within the New York Tri-State Area there exists a reality, that a second race in America, whether in Jones Beach, Manhattan, Miami, Las Vegas, or Weehawken, will require even more, and quietly everyone knows it.
Therefore, the second phase of this dual-position strategy becomes clear, as Manhattan represents the most ideal commercially and demographically correct platform imaginable, from which to promote the F1 brand.
At this stage, no other city in America, or the world really, can provide Formula One with such a constant, high level of visibility, essentially providing the F1 family (owners, teams, sponsors) a new global beacon.
Justified entirely, by New York's standing as a capital city, does it become truly possible to discussed, develop, and implement, a permanent advertising presence by F1 in Manhattan, from which all F1 races can be advertised, allowing social media to then exponentially promote all F1 races even further. Thus, including, and not alienating F1's independent promoters around the world due to F1's partnership model with New York State.
The scope of a permanent promotional campaign in Manhattan would be decided based on maximum visibility and economic benefit, but maintained through new commercial advertising revenue and an intelligent shift in F1' s existing resources, which are in many respects being allocated to the wrong places.
Therefore, this website proposes a partnership with New York State to achieve a temporary race venue at Jones Beach, and in its second phase, an F1 advertising presence in Manhattan, a city visited by 55 million tourists annually. A large percentage of those visitors constituting both F1's international target market and existing F1 fan base. Thus, providing F1 an unparalleled second position within the New York Tri-State Area, comprised of 20 million people.
This dual-position strategy (Jones Beach and Manhattan) can provide F1 unprecedented local-to-global spectrum visibility and support, while assuring a successful and sustainable two-race U.S. platform in America by simply leaving nothing to chance.
Bryant Park:
Seasonally, for strategic, high visibility, public race viewing, promotional events, and advertising.
Central Park:
Seasonally, for strategic, high visibility, public race viewing, promotional events, and advertising.
Herald Square
Seasonal advertising.
Union Square
Seasonal advertising.
Times Square
The cross-roads of the world, where a permanent F1 presence can be established, with a dedicated F1 Race Clock, and jumbo screen showing each race, and or, race highlights. Effectively making the F1 brand (including teams, sponsors, constructors, venues, host cities, and host countries) visible to millions of people annually, and many more millions around the world via social media.
In addition (or alternatively), a jumbo billboard can be acquired here, whereby the billboard with race clock is updated for each F1 race throughout the season. Of course, the whole F1 family (owners, teams, sponsors, constructors) can jointly advertise their respective brands through these and other outlets cited within this proposal, through a reasonable shift in their existing advertising budgets.
By jointly advertising within the context of F1, and dividing the cost, a new, unprecedented, unified, and uniform image of F1 can emerge here in New York. Thus, tying together all the global aspects of F1, while effectively promoting all races.
Rockefeller Center: Where the flags of the world fly.
A befitting place from which to seasonally promote this global racing series comprised of over 15 nationalities.
Grand Central Station and the new Penn Station
Grand Central Station:
Seasonal advertising.
The new Penn Station:
Atrium, seasonal advertising.
The new Penn Station:
Entrance, seasonal advertising.
Seaport District, Pier 17:
Seasonally, for promotional events and race viewing at the new Pier 17, on the East River, next to
the Brooklyn Bridge.
John F. Kennedy International Airport (JFK):
Yes, even the airport has role to play should F1 come to New York. Since a small fleet of cargo planes arriving at JFK, off-loading Scuderia Ferrari, Mercedes Racing, Red Bull Racing, Williams Racing, Mclaren, HASS, Renault, Alfa-Romeo, and others, will be an event itself, making local and international news every year.
("The JFK effect")
Additionally, within Terminal 4 (T4) at JFK, where Emirates happens to be located, large-format advertising banners are already hung from the structural beams of the terminals curved roof. Making T4 an ideal place to hang F1 banners advertising all North American races, or multiple banners listing all race venues, and race dates around the world. In another example, two large-scale F1 car models placed wheel-to-wheel, as not to see the bottom of the cars, could also be suspended dramatically from the high ceiling of the terminal.
Prominent F1 banners can be situated in the American Airlines Terminal 8, and
British Airways Terminal 7, acknowledging the connection to the American owners of F1,
and F1's British roots, respectively.
Retail: Macys
