New York

F1 Manhattan, the second position of this dual-position strategy.

What can be said about the importance of Formula One being in New York, and how to achieve it? To bridge F1 to its target market while simultaneously creating a new, national, regional, and global face for F1.

It is logical for this global racing series to have a somewhat of a global center, a point-of-reference, through which the F1 brand, and all its races, can be promoted and sustained long term in the most exclusive ways possible.

Within New York, Jones Beach represents the most ideal, accessible, large-scale oceanfront venue imaginable for F1, which is distant from residential homes. Comprised of a proposed circuit surrounded by elevated grandstands, the race will be visible.

Yet, even with such a formidable venue within the New York Metropolitan Area, there exists a reality that the second race in America, whether in Jones Beach, Manhattan, Miami, Las Vegas, or Weehawken, will require even more, and quietly everyone knows it.

Therefore, the second phase of this dual-position strategy becomes clear, as Manhattan represents the most ideal commercially and demographically correct platform imaginable, from which to promote the F1 brand.

At this stage, no other city in America or the world can provide the Formula One brand a marketing and promotional base, which is so strong and sustainable, essentially providing the F1 family (owners, teams, sponsors) a new global beacon, F1 NY.

Justified entirely, by New York's standing as a capital city, does it become genuinely possible to discuss, develop, and implement a permanent advertising presence by F1 in Manhattan in conjunction with independent promoters, comprising (at minimum) a super-jumbo billboard with Grand-Prix race clock.

In this manner, all Formula One races can be strategically advertised, along with seasonal promotional events, allowing social media to promote F1 races even further.

Thus, including and not alienating F1's independent promoters worldwide due to F1's partnership model with New York State.

Example of a jumbo Porsche billboard in Times Square.

The scope of a permanent promotional campaign in Manhattan would be decided based on maximum visibility and economic benefit but maintained through new commercial advertising revenue due to F1 being in New York, and an intelligent shift in F1's existing resources, which are in many respects being allocated to the wrong places.

This website proposes a partnership with New York State to achieve a temporary race venue at Jones Beach, and in its second phase, an F1 advertising presence in Manhattan.

A city visited by 55 million tourists annually, with a fair percentage of those visitors constituting both F1's international target market and existing F1 fan base, providing F1 an unparalleled second position within the New York Metro Area, comprised of 20 million people.

This dual-position strategy (Jones Beach and Manhattan) can provide F1 unprecedented local-to-global spectrum support while assuring a successful and sustainable two-race U.S. platform in America by simply leaving nothing to chance. - F1 New York

F1 Central Park - F1 HERALD SQUARE - F1 UNION SQUARE

F1 Central Park

Seasonally, for strategic high visibility, public race viewing, promotional events, and advertising.

F1 Central Park

Partnering seasonally with

WQXR and the New York Philharmonic,

who's summer concert fills Central Park, means reaching

yet another sector of F1's target market while giving a whole new meaning to the term "F1 Culture".

> A new era of Formula One in America

F1 Herald Square

Seasonal Advertising

F1 Union Square

Seasonal Advertising

F1 Times Square

At the crossroads of the world, a permanent F1 presence can be established, with a dedicated F1 Race Clock and a jumbo screen showing each race and or race highlights.

Effectively making the F1 brand (including teams, sponsors, constructors, venues, host cities, and host countries) visible to millions of people annually and many more worldwide via social media.

In addition (or alternatively), a jumbo billboard can be acquired here, whereby the billboard with race clock is updated for each F1 race throughout the season.

F1 Times Square /// US GP JB /// US GP NY

New York - F1 JFK

F1 JFK and the JFK Effect

JFK: John F. Kennedy International Airport

Yes, even the airport has a role to play should F1 come to New York. Since a small fleet of cargo planes arriving at JFK, off-loading Scuderia Ferrari, Mercedes Racing, Red Bull Racing, Williams Racing, Mclaren, HASS, Renault, Alfa-Romeo, and others, will be an event onto itself, making local and international news every year.

The JFK Effect

Within Terminal 4 (T4) at JFK, where Emirates happens to be located, large-format advertising banners are already hung from the terminals' curved roof. Therefore, making Terminal 4 an ideal place to hang F1 banners advertising all North American races or multiple banners listing all F1 races worldwide.

Prominent Formula One banners can also be situated in the American Airlines Terminal 8 and British Airways Terminal 7, acknowledging the connection to the American owners of F1, and F1's British roots, respectively.

/// Jones Beach is visited by 6 million people annually and is located directly underneath JFK's inbound and outbound low-level air traffic. Therefore, the recognition created for Formula One and the connectivity created for both F1's current and future airline partners by Jones Beach is not something to be under-estimated or ignored. ///

F1 JFK

New York - media and institutions

F1 offers New York its Global Marquee Event, while New York offers F1, a mosaic of possibilities.

F1 Manhattan Locations:

The locations in Manhattan available to the owners, teams, sponsors, constructors, and their respective New York Tri-State Dealers, to host private and public events on a rotating basis are many.

F1 New York Philharmonic Linoln Center, and WQXR

(New York's only classical music station owned by the New York Times.)
Reaching yet another sector of F1's target market in New York by strategically partnering/sponsoring the Philharmonic's summer concert, which fills Central Park.

F1 New York Morning Shows
The drivers of F1 could make strategic annual appearances on select New York Morning Shows, meaningfully bridging F1 to potential audiences. Through in-studio interviews or live interviews from around the world, audiences in North America will be introduced to the global scale and exciting racing environment of F1.

F1 WLIW
Each year, let Laura Savini and the other dynamic hosts of W L I W bring the fascinatingly rich and exciting history of Formula One Racing to its's target market here on Long Island and New York Area.

By offering exciting one-of-a-kind promotional items, consisting of merchandise, signed memorabilia, books, DVDs, apparel, tickets, tours, packages, special access, event access, meet & greets.

Broadcasting from Garden City, Long Island, WLIW becomes a powerful and most graceful means to introduce the men and women of F1 and promote all F1 races around the world to F1's target market throughout the New York area. - A truly global perspective.

Whether in person at the WLIW studios in Garden City or through pre-recorded interviews from locations worldwide, the global appeal of F1 and the exciting backstories of the teams, individuals, and venues can be credibly understood. > WLIW website

F1 New York State:

The New York State license plate, meaningfully embellished with the Formula One logo.