New York
F1 Manhattan, the second position of this dual-position strategy.
What can be said about the importance of Formula One being in New York, and how to achieve it? To bridge F1 to its target market while simultaneously creating a new, national, regional, and global face for F1.
It is logical for this global racing series to have a somewhat of a global center, a point-of-reference, through which the F1 brand, and all its races, can be promoted and sustained long term in the most exclusive ways possible.
Within New York, Jones Beach represents the most ideal, accessible, large-scale oceanfront venue imaginable for F1, which is distant from residential homes. Comprised of a proposed circuit surrounded by elevated grandstands, the race will be visible.
Yet, even with such a formidable venue within the New York Tri-State Area, there exists a reality that the second race in America, whether in Jones Beach, Manhattan, Miami, Las Vegas, or Weehawken, will require even more, and quietly everyone knows it.
Therefore, the second phase of this dual-position strategy becomes clear, as Manhattan represents the most ideal commercially and demographically correct platform imaginable, from which to promote the F1 brand.
At this stage, no other city in America or the world can provide the Formula One brand a marketing and promotional base, which is so strong and sustainable, essentially providing the F1 family (owners, teams, sponsors) a new global beacon.
F1 New York - A new era.
F1 Bryant Park
F1 Bryant Park
Seasonally, for strategic high visibility, public race viewing, promotional events, and advertising.
F1 Bryant Park / Formula 1 New York / US GP JB
F1 Central Park - F1 HERALD SQUARE - F1 UNION SQUARE
F1 Central Park
Seasonally, for strategic high visibility, public race viewing, promotional events, and advertising.
F1 Central Park
Partnering seasonally with
WQXR and the New York Philharmonic,
who's summer concert fills Central Park, means reaching
yet another sector of F1's target market.
> A new era of F1 in America.
F1 Herald Square
Seasonal Advertising
F1 Union Square
Seasonal Advertising
F1 Times Square
F1 Times Square
At the crossroads of the world, a permanent F1 presence can be established, with a dedicated F1 Race Clock and a jumbo screen showing each race and or race highlights.
Effectively making the F1 brand (including teams, sponsors, constructors, venues, host cities, and host countries) visible to millions of people annually and many more worldwide via social media.
In addition (or alternatively), a jumbo billboard can be acquired here, whereby the billboard with race clock is updated for each F1 race throughout the season.
F1 Times Square
US GP JB
F1 Rockefeller Center
F1 Rockefeller Center
Where the flags of the world fly.
A befitting place from which to annually promote this global racing series comprised of over 15 nationalities.
Note: In 2017, Ferrari organized a celebratory event, here, at Rockefeller Center, for it's 70th. Birthday. 1947-2017
New York - F1 Seaport District Pier 17
F1 Seaport District, Pier 17
Annually, for a large scale promotional event with drivers and seasonal race viewing at the new Pier 17, located on the East River, next to the Brooklyn Bridge.
New York - F1 JFK
F1 JFK and the JFK Effect
JFK John F. Kennedy International Airport
Yes, even the airport has a role to play should F1 come to New York. Since a small fleet of cargo planes arriving at JFK, off-loading Scuderia Ferrari, Mercedes Racing, Red Bull Racing, Williams Racing, Mclaren, HASS, Renault, Alfa-Romeo, and others, will be an event itself, making local and international news every year.
The JFK Effect
Within Terminal 4 (T4) at JFK, where Emirates happens to be located, large-format advertising banners are already hung from the terminals' curved roof. Therefore, making Terminal 4 an ideal place to hang F1 banners advertising all North American races or multiple banners listing all F1 races worldwide.
Prominent F1 banners can also be situated in the American Airlines Terminal 8, and
British Airways Terminal 7, acknowledging the connection to the American owners of F1,
and F1's British roots, respectively.
F1 JFK
New York - Retail - Formula 1 Store on fifth avenue.
An F1 dual-position strategy, comprised of Jones Beach and Manhattan, would justify a Formula 1 store on Fifth Avenue. (whether it makes a profit or not.)
Proposed Retail Partner: Bloomingdale's
Formula 1 new york
