Undeniably, it is the high concentration of F1's target market within Manhattan and the New York Tri-State Area, which justifies seasonal promotional events and race/race highlight viewing within the following public spaces:
Connecting the F1 brand, and all the individual brands within F1, to their target market, local F1 fans, and international fans who are visiting Manhattan through select annual promotional events. >.
F1, partnering with Bryant Park and Central Park >, can utilize their existing jumbo-screen or independently place a large screen to seasonally broadcast races, race highlights, or hold private/public events.
In a collective effort, the numerous companies which constitute Formula One can shift their existing advertising resources, then advertise their respective brands jointly, within the context of F1, on a jumbo-screen with a race-clock.
With a viable F1 race venue being proposed at Jones Beach, the F1 family (owners, teams, sponsors) would have the basis (justification) to join together here in Manhattan to promote F1 to its target market locally and globally, as never before in the history of the sport.
In doing so, F1's target market will see a complete image of F1; then social media will do the rest since those same people will regularly send F1 around the world to countless more people. Further advertising the F1 Brand, it's teams, sponsors, races, venues, respective host cities, and host countries.
Of course, a static large-scale F1 billboard with race-clock can also be added to advertise each race, host city, host county, alongside multiple-member/sponsor companies of F1.
Whether on jumbo-screens or billboards, whether in Times Square or JFK International Airport, this proposal presents a way to finally connect all the global components of F1 and present them through this global city.
The annual arrival of F1 to New York could itself serve as an all-day, Manhattan-based, promotional, and media event on a global scale.
Several promotional team trailers and promotional yet functional F1 cars could be off-loaded and displayed the night before a principal media event the next morning at either > Bryant Park, Central Park South, Rockefeller Center, Wall Street, etc. The F1 arrival event could be held at different locations each year.
The next morning, an F1 media/promotional event could be held in conjunction with teams, constructor dealers, the other North American venues, indeed all race venues worldwide, and their respective city or country's Department of Tourism.
The location of this proposed event can remain fixed throughout the day or be divided across two locations within Manhattan.
The transition from one location to the other would be an F1 motorcade, on a predetermined and timed route with temporary road closures seamlessly clearing the path from one location to another.
On route, promotional F1 cars could traverse Manhattan, visible and audible to the world, therefore becoming an alternate way of getting F1 cars on the streets of Manhattan each year. >
Since 15 nationalities are represented within Formula One racing, and every news agency on planet earth has offices or journalists in Manhattan, this proposed arrival event would sit prominently on the New York Events Calendar, being reported locally and nationally and internationally.
New York provides an effective environment comprised of unique locations from which F1, its race venues worldwide (including Circuit of the Americas), their respective Department of Tourism, F1 sponsors, teams, constructors, their respective automobile dealers can advertise their respective brands within the context of F1, also through strategic, seasonal, promotional events.
Each of the locations mentioned above and elsewhere within this proposal can meaningfully connect their racing or sponsorship programs to their respective commercial brands. > A good start.
Since almost every nationality is represented in Manhattan or within the New York Tri-State Area, social media could be effectively utilized year after year to magnify F1's presence in New York, promote each race and its host city & country.
Through New York, F1 and its sponsors can finally acquire an elegant and strategic level of support, allowing the New York target market to connect to F1. Simultaneously, the world gains an exciting new way to remain connected with F1 via New York.
Should F1 come to New York State via this proposal, it will acquire not one but two prominent positions, Jones Beach and Manhattan. These and other locations within Manhattan and Long Island will become known worldwide as F1 NY, exponentially promoting the F1 brand, its races worldwide, teams, drivers, and sponsor brands.
All things considered, a credible, multi-layered, dual-position presence by Formula One in New York State, comprised of:
would attract new sponsors to F1,both large and small.
New York State is the key to a new era of Formula One in America.
Two memorable examples are worth mentioning,
one long term, the other short term.
The first comes from beloved British Airways.
Many years ago, when British Airways wanted to advertise, it came to Manhattan.
The British Airways campaign turned out to be one of the most successful and memorable advertising campaigns ever held in Manhattan, accomplished with little more than a model of the Concorde and billboards. One billboard was located immediately upon exiting the mid-town tunnel on the Manhattan side. (You couldn't miss it.)
More recently, when the Ford Motor Company wanted to celebrate the 50th. Anniversary of the Ford Mustang, promote the Ford brand and catch the world's attention in the process, it came to Manhattan.
A yellow Ford Mustang was disassembled and reassembled on the Empire State Building's roof for an all-day event.
The Empire State Building could be illuminated on different nights during race week, coinciding with Formula One's annual arrival to New York and global media events by Formula One Group, teams, sponsors.
> Then, the world will know Formula One is in New York.
Silver for the Silver Arrows
of Mercedes Racing
Blue, yellow, red
for Red Bull Racing
Red, white, and blue for
The Circuit of the Americas
Blue and white
for Williams Racing
for McLaren Racing
< The advent of projections onto the Empire State Building....
....means Formula One in New York, with a credible dual-position presence, can develop a landmark promotional event.
Strategic promotion of the highest level possible by F1, teams, sponsors, venues worldwide, and their respective national Departments of Tourism here at the Empire State Building, or through the other locations outlined within this proposal, and done so, within the formidable context of F1 New York.
Icons are made in New York.
So too, could it be for Formula One,
after what has been a long and bumpy road in America, Formula 1 can enter a new era, a modern era,
a sustainable era, here in New York State.
A proposal to bring Formula 1 Racing to New York
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