A Good Start
F1 N.Y.
Memorable race viewing in Manhattan
Undeniably, it is the high concentration of F1's target market within Manhattan and the New York Tri-State Area, which justifies seasonal promotional events and race/race highlight viewing within the following public spaces:
- < Bryant Park
- Central Park
- Times Square
- Seaport District Pier 17
- Hudson Yards
Connecting
Connecting the F1 brand, and all the individual brands within F1, to their target market, local F1 fans, and international fans who are visiting Manhattan through select annual promotional events. >.
F1, partnering with Bryant Park and Central Park >, can utilize their existing jumbo-screen or independently place a large screen to seasonally broadcast races, race highlights, or hold private/public events.
F1 NY - A shift in existing advertising resources.
A GOOD START - Formula 1 New York
Strategic Advertising
In a collective effort, the numerous companies which constitute Formula One can shift their existing advertising resources, then advertise their respective brands jointly, within the context of F1, on a jumbo-screen with a race-clock.
With a viable F1 race venue being proposed at Jones Beach, the F1 family (owners, teams, sponsors) would have the basis (justification) to join together here in Manhattan to promote F1 to its target market locally and globally, as never before in the history of the sport.
In doing so, F1's target market will see a complete image of F1; then social media will do the rest since those same people will regularly send F1 around the world to countless more people. Further advertising the F1 Brand, it's teams, sponsors, races, venues, respective host cities, and host countries.
The importance of Times Square
Of course, a static large-scale F1 billboard with race-clock can also be added to advertise each race, host city, host county, alongside multiple-member/sponsor companies of F1.
Whether on jumbo-screens or billboards, whether in Times Square or JFK International Airport, this proposal presents a way to finally connect all the global components of F1 and present them through this global city.
F1 Arrival Event
A GOOD START - Formula 1 New York
F1 arrival event
The annual arrival of F1 to New York could itself serve as an all-day, Manhattan-based, promotional, and media event on a global scale.
Several promotional team trailers and promotional yet functional F1 cars could be off-loaded and displayed the night before a principal media event the next morning at either > Bryant Park, Central Park South, Rockefeller Center, Wall Street, etc. The F1 arrival event could be held at different locations each year.
The next morning, an F1 media/promotional event could be held in conjunction with teams, constructor dealers, the other North American venues, indeed all race venues worldwide, and their respective city or country's Department of Tourism.
The location of this proposed event can remain fixed throughout the day or be divided across two locations within Manhattan.
The transition from one location to the other would be an F1 motorcade, on a predetermined and timed route with temporary road closures seamlessly clearing the path from one location to another.
On route, promotional F1 cars could traverse Manhattan, visible and audible to the world, therefore becoming an alternate way of getting F1 cars on the streets of Manhattan each year. >
Since 15 nationalities are represented within Formula One racing, and every news agency on planet earth has offices or journalists in Manhattan, this proposed arrival event would sit prominently on the New York Events Calendar, being reported locally and nationally and internationally.
The Key
New York State is the key.
All things considered, a credible, multi-layered, dual-position presence by Formula One in New York State, comprised of:
- Jones Beach with a large-scale venue and visited by 6 million people annually
- Manhattan, which is visited by 55 million tourists annually with a population of 1.6 million
- both within the sphere of the New York Tri-State Area target market comprised of 20 million people
would attract new sponsors to F1,both large and small.
New York State is the key to a new era of Formula One in America.
A Good Start / Advertising and promoting from New York
Regarding the importance of advertising and promoting from Manhattan.
Two memorable examples are worth mentioning,
one long term, the other short term.
Advertising in New York
Basis for an historic F1 presence in N.Y.
The first comes from beloved British Airways.
Many years ago, when British Airways wanted to advertise, it came to Manhattan.
The British Airways campaign turned out to be one of the most successful and memorable advertising campaigns ever held in Manhattan, accomplished with little more than a model of the Concorde and billboards. One billboard was located immediately upon exiting the mid-town tunnel on the Manhattan side. (You couldn't miss it.)
F1 and the Empire State Building
A Good Start - The Empire State Building
The Formula One Brand in New York
The Empire State Building could be illuminated on different nights during race week, coinciding with Formula One's annual arrival to New York and global media events by Formula One Group, teams, sponsors.
> Then, the world will know Formula One is in New York.
Empire State Building projections
< The advent of projections onto the Empire State Building....
....means Formula One in New York, with a credible dual-position presence, can develop a landmark promotional event.
Strategic promotion of the highest level possible by F1, teams, sponsors, venues worldwide, and their respective national Departments of Tourism here at the Empire State Building, or through the other locations outlined within this proposal, and done so, within the formidable context of F1 New York.
Empire State Building Tower-lights website
Icons are made in New York.
So too, could it be for Formula One,
after what has been a long and bumpy road in America, F1 can enter a new era, a modern era,
a sustainable era, here in New York State.