The common interest for most members and sponsors of Formula One Racing is that America remains one of their largest commercial markets, which has yet to reach its full potential.
Therefore, a sustainable New York venue, within the NY Metropolitan Area, part of a re-evaluated, local, national, and regional F1 platform, would be profoundly beneficial to ALL within the Formua One family.
One common obstacle to expanding Formula One in America is the seemingly limitless types of entertainment. This presents real challenges to expansion since expansion requires an expanded audience. But first, F1's target-audience must be reached.
Over the decades, Formula One was unsuccessful in rooting itself in America and forced to leave the U.S. market multiple times.
Due in part to a lack of non-motorsports media coverage and F1's own historically stupefying lack of self-promotion within the United States.
Of course, these departures from America led to multiple re-entry attempts in 1958, 1989, 2000, and most recently in 2012 to Austin, Texas, and Circuit of the Americas, founded by Mr. Tavo Hellmund.
Since Formula One's return to the U.S. market at the Circuit of the Americas, and the sport itself sold to Liberty Media, it is Liberty Media who has essentially inherited this 60- year-old problem of where to expand and how to reach Formula One's full potential by achieving Formula 1 New York.
To date, few solutions and great expectations remain to achieve Formula 1 New York.
Whether Formula One belongs in Florida, Nevada or New York is now the relevant question.
Mr. Chase Carey and Mr. Ross Brawn made great advancements and worked diligently at developing solutions. Yet, the debate persists because it is more difficult now than ever before to attempt multiple races as multiple races require a multi-layered, credible, and above all else, sustainable solution, especially when involving New York.
It's abundantly clear that F1 America has left another painfully familiar period of stasis by successfully hosting multiple races.
On the other hand, if the plan is to meaningfully increase Formula One's footprint, its audience, and sponsorship revenue, then motorsports fans and motorsports news may not be enough to expand awareness, fill seats, fuel ratings, and revenue to attract new sponsors, reach iconic status, or necessarily lead to long-term stability in America.
Formula One's presence in America must be confidently expanded outside the motorsports sector, as F1 has successfully done in the rest of the world.
Therefore, New York provides a meaningful way for F1 to achieve this transition, with not one but two positions comprised of Jones Beach and Manhattan.
Allowing F1 to reach its dormant target market while simultaneously supporting all F1 races worldwide from the NY Metropolitan Area.
F1 NY
A unified image of Formula One in New York and North America.
The members of F1 (owners, teams, sponsors, constructors, even North American promoters) have a valid mutually beneficial basis to collaborate in a collective effort to present and promote Formula One from New York, with a broad, unified image to target audiences.
First, all North American (NA) venues promote their respective annual race and events within the context of the region.
This means all types of advertising could be arranged and produced to continuously illustrate and promote all regional races, whether past, present, or future, of the current season, resulting in the cross-venue promotion of each race throughout the region.
Within the context of Formula One New York, a proposed venue at Jones Beach and an F1 advertising campaign in Manhattan creates the foundation on which the independent North American promoters could have their race credibly advertised in New York through the various platforms outlined within this proposal.
Then magnified through social media to promote their race even further, a scenario independent promoters could not necessarily achieve on their own but becomes feasible once Formula One is in New York.
With a credible Formula One presence in New York State, an arrangement between F1 and independent promoters worldwide can certainly be reached.
Second, the synchronized effort by F1, teams, constructors, and sponsors to seasonally modify (at least in the beginning) their existing F1 and non-F1 North-American advertising campaigns, to temporarily incorporate the North American races.
Something as simple as Mercedes-Benz, FIAT (FCA), Red Bull, Emirates, etc., seasonally indicating they are:
By seasonally incorporating each venue graphic and race date at the end of their commercials, online advertising, and print format.
Then, guess what? Maybe, just maybe, Formula One's target market in this part of the world, seeing a New York race, will begin to notice Formula One, consider F1, follow F1, love F1 as the rest of the world does, and then, the F1 audience here will begin to grow, and with it, Formula One's sponsorship revenue.
A collective effort on such a scale, supported from all sides by the F1 family and enhanced by a permanent promotional campaign in Manhattan (scope and scale to be determined), would allow the many brands within F1 a credible platform to advertise together within the context of F1.
Thus, substituting Formula Ones's historically fragmented image in North America with a symmetric image, essentially magnifying F1 through N.Y. to target audiences.
By Formula One being in New York
F1 harnesses the full magnifying power of New York.
Formula 1 New York F1 NY
All things considered, F1 belongs in New York. - Formula 1 New York
Scuderia Ferrari: The Agnelli family, The Ferrari family, Fiat Chrysler Automobiles (FCA), Santander, Velas, Snapdragon, AWS, Ceva Logistics, ManPower Group, Shell, Santander, Velas, Snapdragon, Ray-Ban, AWS, Richard Mille, Ceva Logistics, Estrella Galicia 0,0, OMR, MAHLE, Pirelli, Puma, Radiobook, SKF, Vistajet, Marelli, NGK Spark Plugs, Brembo, Experis, Riedel, Iveco, Palantir, Bell, ManPower Group, Technogym, Garrett, Giorgio Armani, Sabelt.
Mercedes-AMG Petronas Formula One Team: Mercedes-Benz, Petronas, FTX, Petronas, INEOS, UBS, Tommy Hilfiger, IWC Schaffhausen, Hewlett Packard Enterprise, Marriott Bonvoy, Monster Energy, Pure Storage, CrowdStrike, FTX, TIBCO, AMD, Puma, Police, OZ Racing, Endless, Axalta, Belstaff, TeamViewer, Pirelli.
Oracle Red Bull Racing: Mr. Dietrich Mateschitz, Red Bull, Oracle, Tezos, Cash App, BYBIT, Poly, Ocean Bottle, Pokerstars, Armor All, Puma, Tag Heuer, Tezos, Cash App, BYBIT, Rauch, Pirelli, Walmart, Mobil 1, Esso, Citrix, Siemens, AT&T, Inter Proteccion, Hewlett Packard Enterprise, Telcel, Hexagon, DMG Mori, Ansys, Sabelt, OZ Racing, PWR, Gold Standard, Armor All, America Movil, Claro, Therabody, Poly, Ocean Bottle, Pokerstars, AlphaTauri
McLaren F1 Team: MCLAREN, Tezos, Stanley Black & Decker, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, EasyPost, Free Fire, Immersive Labs, SunGod, Technogym, Google, British-American Tobacco (A Better Tomorrow), Splunk, DarkTrace, Tezos, Dell, Stanley Black & Decker, Alteryx, Smartsheet, DataRobot, Gopuff, Party Responsibly, Medallia, Gulf, Arrow, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, Mind, CNBC, Klipsch, Sparco, Mazak, Ashurst, Stratasys, KAUST, Hookit, Alienware, Veloce Esports, Ultimotive, New Era, FAI Aviation Group, Cisco Webex, AkzoNobel-Sikkens, Logitech G, Castore, EasyPost, Free Fire, Immersive Labs, SunGod, Technogym, Google, Pirelli.
Williams Racing: Duracell, MEI, Sofina, Lavazza, Dorilton Ventures, Duracell, Acronis, Versa, Financial Times, Symantec, Pirelli, Umbro, PPG, Thales, Crew Clothing Company, Life Fitness, MEI, Spinal Injuries Association (sia), Honibe, Bremont, Zeiss, KX, DTEX, B&R, Nexa 3D, OMP. (This team carries the name of Sir Frank Williams, Mrs. Clair Williams, and the Williams family,)
Aston Martin F1 Team: BWT, REPLAY, Ravenol, UPS Direct, Condeco, Aramco, Juniper Networks, Socios.com, TikTok
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A proposal to bring Formula 1 Racing to New York
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