The common interest for most members and sponsors of Formula One Racing is that America remains one of their largest commercial markets, which has yet to reach its full potential.
Therefore, a sustainable New York venue, part of a re-evaluated, local, national, and regional F1 platform, would be profoundly beneficial to ALL within the Formua One family.
One common obstacle to expanding Formula One in America is the seemingly limitless types of entertainment. This presents real challenges to expansion since expansion requires an expanded audience. But first, F1's target-audience must be reached.
Over the decades, Formula One was unsuccessful in rooting itself in America and forced to leave the U.S. market multiple times.
Due in part to a lack of non-motorsports media coverage and F1's own historically stupefying lack of self-promotion within the United States.
Of course, these departures from America led to multiple re-entry attempts in 1958, 1989, 2000, and most recently in 2012 to Austin, Texas, and Circuit of the Americas, founded by
Mr. Tavo Hellmund.
Since Formula One's return to the U.S. market at the Circuit of the Americas, and the sport itself sold to Liberty Media, it is Liberty Media who has essentially inherited this 60- year-old problem of where to expand and how to reach Formula One's full potential in America?
These problems go unsolved to date, remaining the source of multiple solutions, wide-ranging speculation, and great expectations.
Whether Formula One belongs in Florida or New York is now the relevant question.
Mr. Chase Carey and Mr. Ross Brawn have made great advancements and worked diligently at developing solutions. Yet, the debate persists because it is more difficult now than ever before to attempt an expansion, as a second race requires a multi-layered, credible, and above all else, sustainable solution, especially here in New York.
It's abundantly clear that F1 America has entered another painfully familiar period of stasis. If Liberty Media is happy with F1's presence here, then there isn't much else to do since the Circuit of the Americas is a success, and Formula One is right back to do what it's always done in America, arrive, race, and leave.
On the other hand, if the plan is to meaningfully increase Formula One's footprint, its audience, and sponsorship revenue, then motorsports fans and motorsports news may not be enough to expand awareness, fill seats, fuel ratings, and revenue attract new sponsors, reach iconic status, or necessarily lead to long-term stability in America.
Formula One's presence in America must be confidently expanded outside the motorsports sector, as F1 has successfully done in the rest of the world.
Therefore, New York provides a meaningful way for F1 to achieve this transition, with not one but two positions comprised of Jones Beach and Manhattan.
Allowing F1 to reach its dormant target market while simultaneously supporting all F1 races worldwide through New York State.
A unified image of Formula One in New York and North America.
The members of F1 (owners, teams, sponsors, constructors, even North American promoters) have a valid mutually beneficial basis to collaborate in a collective effort to present and promote Formula One from New York, with a broad, unified image to target audiences.
First, all North American (NA) venues promote their respective annual race and events within the context of the region.
This means all types of advertising could be arranged and produced to continuously illustrate and promote all regional races, whether past, present, or future, of the current season, resulting in the cross-venue promotion of each race throughout the region.
Within the context of Formula One New York, a proposed venue at Jones Beach and an F1 advertising campaign in Manhattan creates the foundation on which the independent North American promoters could have their race credibly advertised in New York through the various platforms outlined within this proposal.
Then magnified through social media to promote their race even further, a scenario independent promoters could not necessarily achieve on their own but becomes feasible once Formula One is in New York.
With a credible Formula One presence in New York State, an arrangement between F1 and independent promoters worldwide can certainly be reached.
Second, the synchronized effort by F1, teams, constructors, and sponsors to seasonally modify (at least in the beginning) their existing F1 and non-F1 North-American advertising campaigns, to temporarily incorporate the North American races.
Something as simple as Mercedes-Benz, FIAT (FCA), Red Bull, Emirates, UPS, etc., seasonally indicating they are:
By seasonally incorporating each venue graphic and race date at the end of their commercials, online advertising, and print format.
Then, guess what? Maybe, just maybe, Formula One's target market in this part of the world, seeing two credible races in America, will begin to notice Formula One, consider F1, follow F1, love F1 as the rest of the world does, and then, the F1 audience here will begin to grow, and with it, Formula One's sponsorship revenue.
A collective effort on such a scale, supported from all sides by the F1 family and enhanced by a permanent promotional campaign in Manhattan (scope and scale to be determined), would allow the many brands within F1 a credible platform to advertise together within the context of F1.
Thus, substituting Formula Ones's historically fragmented image in North America with a symmetric image, essentially magnifying F1 through N.Y. to target audiences.
By Formula One Racing being in New York
F1 harnesses the full magnifying power of New York.
For those of you unfamiliar with Formula One Racing, it is comprised of the following teams, and behind each team, the following individuals, companies, their respective sponsors, and suppliers.
All things considered, F1 belongs in New York. Formula 1 New York
Scuderia Ferrari: The Agnelli family, The Ferrari family, Fiat Chrysler Automobiles (FCA), Mission Winnow, Ray-Ban, Richard Mille, Kaspersky, UPS, Weichai, Estrella Galicia 0,0, OMR, MAHLE, Pirelli, Puma, Radiobook, SKF, Vistajet, Marelli, NGK Spark Plugs, Brembo, Experis, Riedel, Iveco, Palantir, Bell, Technogym, Alfa Romeo, Garrett, Shell, and Sabelt.
Mercedes-AMG Petronas Formula One Team: Mercedes-Benz, Petronas, INEOS, UBS, Epson, Bose, Tommy Hilfiger, IWC, Hewlett Packard, The Ritz-Carlton, Monster Energy, Pure Storage, CrowdStrike, TIBCO, AMD, Puma, Police, OMP, OZ Racing, Endless, Axalta, Belstaff, Marriott Bonvoy and Pirelli.
Red Bull Racing: Mr. Dietrich Mateschitz, Red Bull, Rauch, Honda, Mobil 1 Esso, Puma, Tag Heuer, Citrix, Siemens, AT&T, Inter, Hewlett Packard, Telcel, Iris, AlphaTauri, Hexagon, DMG Mori, Ansys, Sabelt, OZ Racing, PWR, Gold Standard, PRECOR, Oura, Claro and Pirelli.
McLaren F1 Team: MCLAREN, British-American Tobacco, Splunk, DarkTrace, Dell, Huski Chocolate, Gulf, Arrow, Richard Mille, Hilton, Coca Cola, Unilever, FxPro, Deloitte, TUMI, Iqoniq, Mind, CNBC, Klipsch, Sparco, Volvo trucks, Enkei, Mazak, Marelli, Ashurst, Stratasys, Kaust, Hookit, Alienware, Veloce Esports, Ultimotive, NEW ERA, FAI Aviation Group, Buzz & Co, Cisco Webex, Miory Steel, Garena, AkzoNobel-Sikkens, Logitech G, and Pirelli.
Williams Racing: Sofina, Lavazza, Acronis, Versa, Financial Times, PONOS, Symantec, IQONIQ, Pirelli, Umbro, PPG, Thales, Precision Hydration, Crew Clothing, U-Earth, Life Fitness, Spinal Injuries Association (sia) and OMP. (This team carries the name of Sir Frank Williams, Mrs. Clair Williams, and the Williams family,)
AlphaTauri: myWorld, Edifice Casio, AlphaTauri, Honda, Randstad, Pirelli, RDS, Riedel, Siemens, and DAZN.
HASS F1 Team: Mr. Gene Hass, Haas Automation, Uralkali, 1&1, Alpinestars, Pirelli, Schuberth, Stichd, Haas Automation, and Under Armour.
Alfa Romeo Racing: Alfa Romeo, PKN Orlen, Adler Pelzer Group, Acer, Built for Athletes, Carrera, Singha, Additive Industries, IQONIQ, Iveco, Livinguard, Marelli, Mitsubishi Electric, Pirelli, Save the Children, Sparco, Walter Meier, Zadara, AB Dynamics, Brutsch-Ruegger, and Riedel.
Alpine F1 Team: Renault, Castrol, RCi, MAPFRE, bp Ultimate, Dupont, Microsoft, Bell & Ross, Eurodatacar, Pirelli, GENII, Renault E-Tech, Yahoo!, 3D Systems, Hewlett-Packard, PerkinElmer, Le coq Sportif, GF Matching Solutions, Siemens, Alpinestars, Boeing, Elysium, GCAPS, Hexis, Jabil, Linde, MATRIX, Roland, Trak Racer, and Volume Graphics.
Aston Martin F1 Team: Cognizant, Crypto.com, NetApp, SentinelOne, Bombardier, Girard-Perregaux, Peroni, BWT, REPLAY, Ravenol, EPOS, JCB, EBB3, UPS Direct, STL, Pelmark, Voip Unlimited, Condeco, IFS, Schuberth, Hackett London, AlpineStars and Pirelli.
A proposal to bring Formula 1 Racing to New York
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