Common Interest

Since F1's return to the U.S. market at the Circuit of the Americas, and the sport itself sold to Liberty Media, it is Liberty Media who has essentially inherited this 60- year-old problem of where to expand and how to sustain F1 in America?

These problems go unsolved to date, remaining the source of multiple solutions, wide-ranging speculation, and great expectations.

Mr. Chase Carey and Mr. Ross Brawn have worked diligently at developing solutions.  Yet, after decades, the debate persists because it is more difficult now than ever before to attempt an expansion, as a second race requires a multi-layered, credible, and sustainable solution, especially here in New York.

It's abundantly clear that F1 America has entered another painfully familiar period of stasis.  If Liberty Media is happy with F1's presence here, then there isn't much else to do since the Circuit of the Americas is a success, and F1 is right back to do what it's always done in America, arrive, race, and leave.

On the other hand, if the plan is to increase F1's footprint, audience, and sponsorship revenue here in America, then motorsports fans and motorsports news may not be enough to expand awareness, fill seats, fuel ratings, and revenue attract new sponsors or necessarily lead to long-term stability in America.  Formula One's presence in here must be confidently expanded outside the motorsports sector, as F1 has successfully done in the rest of the world. 

For those of you unfamiliar with Formula 1 Racing, it is comprised of the following teams, and behind each team, the following individuals, companies, their respective sponsors, and suppliers.  - All things considered, F1  belongs in New York. - Formula 1 New York

Scuderia Ferrari: The Agnelli family, The Ferrari family, Fiat Chrysler Automobiles (FCA), Mission Winnow, Shell, Ray Ban, Riva, Kasperski, UPS, Lenovo, Weichal, Hublot, Mahle, OLLR, Pirelli, Puma, Eightcap, Infor, SKF, NGK, Vista Jet, Brembo, Expreris, Riedel, Iveco, Palantir, BELL, Alfa-Romeo, Garrett, Technogym, Sabelt.

Mercedes-AMG Petronas Formula One Team: Mercedes-Benz, Petronas, INEOS, UBS, Epson, BOSE, Tommy Hillfiger, IWC, Hewlett Packard Enterprises, Marriott BONVoy, Monster Energy Beverage, Pure Storage, Crowd Strike, TIBCO. AMD.

Aston Martin Red Bull Racing: Mr. Dietrich Mateschitz, Red Bull, Rauch, Honda, Mobile 1 Esso, Aston Martin, TAG-Heuer, IBM, Citrlx, Siemens, Hewlett Packard Enterprise, ATT, Pierelli, DITA, W66.COM.

McLaren F1 Team: MCLAREN, Volvo Trucks, Sikkens AzkoNobel,  Mazak Machine Tools, MARELLI, FAI Aviation Group, Ashurst, VIVE, Akebono, Enkei, Vive, Mazak Machine Tools, Marelli, TechnoGym, Stratsys, Lucas, itlab, Kaust, Hookit, WIPRO, Alienware, Huami, Ultimotive. 

Williams Racing: Sir Frank Williams, Ms. Clair Williams, and the Williams family, AKB Brewing, Bogarts, Bandero, Acronis, Sofina, LaVazza, RBC, NETJETS, FT Financial Times, Ponos, Pierelli, AlpineStars, APL, PPG, Dtex, Thales, Crew Clothing Company.

Scuderia AlphaTauri Honda:  Red Bull, myWorld, MOOSE, Red Bull, Honda, Edifice Casio, Randstad, RDS, Riedel, Siemens, Red Bull Mobile, Hangar 7 and Pirelli. 

Renault F1 Team: Renault,  Castrol, Infiniti, RCi, MAPFRE, BP Ultimate, Dupont, Microsoft, Bell & Ross, TMALL, Eurodatacar, Genii Capital, Le coq sportif, 3D systems, Alpinestars, Boeing, Breton, Cannondale, Elysium, GF Machining solutions, Hechter, Hexis, HP, ixell, Jabil, Matrix, OZ Racing, PerkinElmer, Siemens, Verizon Media, Volume Graphics, Yxlon and Pirelli. 

HASS F1 Team: Mr. Gene Hass,  Haas Automation, Jack & Jones, Peak, Blue DEF, Stichd, Alpinestars, Richard Mille, Nominet Cyber, and Pirelli. 

Alfa Romeo Racing Orien:  Alfa Romeo, Sauber, PKN ORLEN, Adler Pelzer Group, Carrera, Claro, Richard Mille, Singha, Additive industries, EGV1, GlobeAir, Hewlett Packard, Iveco, Marelli, Mitsubishi Electric, Save the Children, Sparco, Walter Meier, 3D Systems, AB Dynamic, Brutsch-Ruegger, Carbon Connect, Interoll, Quintus, Riedel, Singapore Airlines and Pirelli.

SportPesa Racing Point F1 Team:  Bombardier, Breast Cancer Care, BWT, Canadalife, Claro, Infinitum, JCB, Magnesium, NEC, SpScore.com, Sport Pesa, Telcel, Telmex, Acronis, Adaptavist, Alpinestars, IFS, OrangeBus, Ravenol, Univa, 3D Systems, Condeco, EBB3, GTECHNIQ, Hackett, Macauley, RNT Rausch, SAS, Schuberth, STL, UPS Direct, Voip Unlimited and Pirelli.