It has become widely believed that Formula One needs two races in America.
The first requires a $425 million expenditure, and in a different location, a race venue preferably with the view of skyscrapers, which together, would finally allow F1 to reach a wider audience, conceivably develop into a greater entertainment option or confidently grow beyond its familiar one-race-event presence in America.
– They are not. What is required (what has always been required, really) is a U.S. city capable of magnifying F1's brief presence in America, simultaneously & continuously connect F1 to both American and worldwide audiences while counteracting the historically hindering effects of F1's year-long absence.
New York could definitively address the lingering historical obstacles faced by Formula One in America. By offering the Formula One family (owners, teams, sponsors) a large-scale oceanfront venue at Jones Beach, and the versatile operational means and motivation to permanently advertise F1 from Manhattan. - Formula 1, New York.
Thus, substituting F1's temporary annual presence in America with an elegant, permanent presence worthy of F1 and capable of effortlessly reaching potential audiences (millions) locally, domestically, regionally, globally. Resulting in the logical increase of F1's audience and sponsorship revenue.
A credible presence by F1 in New York State would lead to increased newsworthiness and long-desired non-motorsport entertainment-media-coverage, to finally keep F1 Racing in the news. Effectively supporting F1 in America and the region until F1 returns the following year.
The only in New York Effect.
The Circuit of the Americas in Austin, Texas, remains a remarkable facility where Formula One has an indisputable home. However, COTA has not addressed the above-mentioned issues or produced the conditions to elevate F1 to its full potential within the American market.
So, for the knowledgeable, Formula One's presence, today is really no different than its presence in America over the past 60 years. Formula One arrives, races, and leaves, with little in terms of meaningful preceding or residual coverage, to profoundly increase awareness or support F1 during its year-long absence.
This is NOT meant as a criticism of COTA or Austin, Texas, quite the contrary actually, but an observation on the Circuit of America's central role concerning F1's history in America, its future, and the Circuit of America's new position within a two-race U.S. platform.
A PROPOSAL TO BRING Formula 1 racing TO NEW YORK
U.S. GRAND PRIX AT JONES BEACh - USGP JB
Copyright © 2020 - All Rights Reserved